F&I Update is a monthly publication distributed by Harley-Davidson Financial Services Finance & Insurance Consultants to the H-D dealer network (approximately 800–900 dealers nationwide), highlighting timely information about products and services to help dealers better serve their customers. We have designed the newsletter for over twelve years, during which time the final deliverable transitioned from PDFs to online links via Adobe Publish Online. Each month, we managed the full design and provided the client with 26 different versions, tailored to each consultant. While I was not involved in every issue, over time, my role varied from inputting rankings to designing entire issues to implementing Google Analytics to track viewership.
